Mayor Shane McFarland announced Tuesday, Nov. 20 his endorsement of and participation in the ninth annual Small Business Saturday on Nov. 24.

Small Business Saturday, is a day dedicated to supporting the independent businesses that make our communities unique and provide valuable contributions to our economy. 

“As Mayor of Murfreesboro, and on behalf of the City Council, I urge residents and our community to support small businesses and merchants on Small Business Saturday, Nov. 24, and throughout the year,” said Mayor Shane McFarland. “Small businesses hire workers, create shopping and dining opportunities and support our community in ways that instill the unique character that makes Murfreesboro what it is.”    

Started in 2010, Small Business Saturday is the ceremonial kickoff to the holiday shopping season for small businesses across the United States. In 2017, an estimated 108 million consumers reported shopping or dining at local, independently-owned businesses on Small Business Saturday, according to the American Express Small Business Saturday Consumer Insights Survey.  

In addition, the most reported reason for consumers aware of the day to shop and dine at small, independently-owned businesses was to support their community (64%), according to the 2017 Small Business Saturday 50-State Survey.

In recognizing the importance of supporting independent businesses in Murfreesboro, Tennessee

• Plans to Shop Small on Nov. 24 in Downtown Murfreesboro and has invited residents to shop small. There are also locally owned stores in Stones River Mall and The Avenue.
• Calls on residents to share the small businesses that they love on social media using #ShopSmall and/or #SmallBizSat

Mayor Shane McFarland is joining leaders from across the country by working with the Small Business Saturday Coalition, led by Women Impacting Public Policy (WIPP), a nonpartisan small business advocacy organization, in showing support and helping encourage their local communities to Shop Small on Nov. 24.

Merchants and consumers can learn more about Small Business Saturday and how to get involved by visiting ShopSmall.com.

For more information on Small Business Saturday, contact Jason Lalak, WIPP (415) 434-4314.  

About Small Business Saturday

Saturday, Nov 24 is the ninth annual Small Business Saturday. Dedicated to supporting the diverse range of local businesses that help to create jobs, boost the economy and enhance neighborhoods around the country.

Small Business Saturday was created by American Express in 2010 in response to small business owners’ most pressing need: getting more customers. Learn more and connect with us on ShopSmall.com, instagram.com/shopsmall, facebook.com/SmallBusinessSaturday